One of our newest clients – Opus Artisan Chocolates – creates some of the finest gourmet chocolates available on the market (some of which happen to be infused with medicinal cannabis oil). With that in mind, we needed to create a video that illustrated the artisanal, hand-crafted nature of how these chocolates are made – it really needed to cement premium brand positioning in this category. The chocolatier uses an airbrush to add texture and color. No mass production here… and we wanted to capture that.
From the storyboard concept to editing the final product, we set out to create a video highlighting the process not only in an artistic way, but one that promotes the taste appeal of the product. It needed to be easily streamed on the client’s website, as well as being used for promotional purposes for various media outlets.
We shot both stills and video over the course of three days so the final product all had the same feel.
The trio of Sean and Kristin art directing, Ken Hansen shooting, and the chocolatier chocolatier-ing, yielded an even better result than the client was hoping for.
Here are a few behind the scenes snapshots, followed by the completed video, which you can see in action at opusartisanchocolates.com (website currently in development).