Revised Logo & Collateral Rebrand
In business since 1938, Baker Electric has significant brand equity and is a highly visible company. Recently we partnered with Baker to update their logo and unify their branded materials.
KEY STRATEGIC CONCEPT
Our key concept was to research their industry and understand their brand culture and company heritage, while moving them into a contemporary brand look. It was a good design challenge to create materials that satisfied the varying Baker generations in the office and in the field.
By conducting interviews and one-on-one meetings we were able to narrow and identify the brand focus and successfully create materials for various departments under a unified parent brand.