Brand Design to Launch New Products
One of our most innovative and creative clients is Next Proteins. Always inventing and reinventing protein products, the founder regularly engages our creative minds to tackle packaging projects.
KEY STRATEGIC CONCEPT
Our key concept for XAPP was to illustrate that this new product is sparkling and effervescent and features protein. By designing a friendly and healthy-feeling brand, we positioned the product to support an entire lifestyle.
We designed the brand to appear energetic, colorful and healthy looking. The shelf appeal illustrates that the product is good for you and tastes great. The fruit appears to be moving up the can by force of the bubbles, reinforcing the energetic and sparkling benefit of the product.