Good Stuffing Company

pet toys made with safety in mind

Services: Logo Development, Art Direction, Packaging, WordPress Website, Copywriting

Stuffed inside this consumer brand, pet lovers will find our playful approach in creating a new plush toy brand designed to reinforce pet safety. Good Stuffing Company toys boasts the first-ever all-natural and dissolvable toy stuffing through their patented SafeFill technology. We worked closely with the client to utilize their extensive research network, testing design and brand messaging with consumer groups for maximum input before launch.

The project began with designing a playful logo that would speak to pet owners. Following that we designing the toys’ packaging, which informed the overall look for the Wordpess website which aimed to educate pet owner consumers, impart technical product information and create a social following. Good Stuffing toys are now sold at Petco stores and on their online store.